MBA Fashion Management - Media Major

IFA Paris MBA Certified by FEDE (Fédération Européenne Des Écoles)

• Duration: 24-month program in English
• Campus: Paris
• ECTS Credits: 120
• Limited to: 25 students per class

"Fashion in the age of social media is highly exciting"

Introduction

More than ever, fashion professionals need to display flexibility and the capacity to adapt to a tougher economic environment, but also to changing consumer trends and shifts in the fashion system, with increasing demand for more sustainable and ethical business practices. Companies are looking for managers that can develop more engaging and social experiences to encourage consumers to connect, and can confidently navigate innovative strategies in a digital environment.

Delivered since 2008, our MBA Fashion Management has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities and our expertise in cutting-edge technologies and in adapting more sustainable practices for the fashion industry.

Our priority: to provide our graduates the excellent marketing and management skills required to navigate this changing landscape. As the industry is gearing towards creating more niches to sustain long-term profitability for its products or services, we have developed THREE majors that achieve a blending between the French traditional savoir-faire and an in-depth understanding of the future needs of the fashion apparel, fashion media, and the luxury industry:

• Media (this program)
• Luxury
• Apparel

Image: a mental representation of someone or something… If we consider fashion as a language, its role as a vehicle of perception is obvious. Our body shapes, our personalities, our styles, are all, to a certain extent, shaped by the image that is reflected through the mirror of fashion media.

The industry is going through a psychological shift. Until recently, individuals always strived to achieve a “desired self” that would be a perfect carbon copy of what is reflected within the glossy pages of magazines. Now, that “desired self” notion is progressively being rejected and consumers demand to be able to see themselves, as they are, through the lens of media outlets.

The MBA in Fashion Management - Media Major has been restructured to allow candidates to champion the idea of accurate representation. Through a mix of experimental and creative modules, they will produce visual and artistic artifacts that look at fashion through an anthropological lens.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program is also certified by FEDE (Fédération Européenne des Écoles).

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This MBA program is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: MBA Fashion Management - Media Major (Online).